JJ jewelry
About Us
With over 50 years of heritage in the world of fine jewelry, JJ Jewelry represents the next step in a legacy of craftsmanship and innovation. Born as a spin-off of the iconic Princess Jewelry, JJ Jewelry blends timeless tradition with modern sophistication, redefining luxury for today’s confident, authentic women.
Our story begins with a deep family legacy rooted in the art of diamond trading, gem polishing, and jewelry design. From our origins in Brazil to a global vision for the future, we’ve built a reputation for creating pieces that reflect unparalleled quality and beauty. JJ Jewelry continues this tradition, while embracing bold, contemporary designs tailored to individual expression.
At JJ Jewelry, we believe that jewelry is more than an accessory – it’s a reflection of your identity. Every piece we create is thoughtfully designed to celebrate individuality, personal milestones, and timeless elegance. Our collections are carefully curated to merge the essence of heritage with the spirit of modernity. From the personalized charms of the JJ Bar to statement pieces that turn heads, JJ Jewelry offers something for every occasion and style.
We invite you to explore a world where tradition meets innovation, and every piece tells a story. Whether you’re honoring a memory, expressing your style, or making a bold statement, JJ Jewelry is here to help you shine.
janice grunwald
Our Designer
Janice Grunwald is the visionary designer behind JJ Jewelry, a bold and modern spin-off of the renowned Princess Jewelry. With deep roots in her family's legacy of diamond trading, Janice grew up immersed in the gem industry. Her family's journey began when her grandfather migrated from Europe to Brazil, founding a mining and trading business that became synonymous with expertise and excellence in diamond polishing.
With a degree in Industrial Design and certification as a Master Gemologist from GIA, Janice blends technical mastery with artistic vision. Her designs honor the timeless elegance of Princess Jewelry while introducing a contemporary edge that defines JJ Jewelry.
Through JJ Jewelry, Janice reimagines luxury for today’s confident, authentic women, offering collections that combine tradition, innovation, and individuality.