everyday. everywhere.
At JJ Jewelry, we believe beauty belongs in every chapter of your life—whether it's a quiet coffee at sunrise, a big meeting, or a spontaneous night out. Our pieces are designed to be lived in, layered, loved, and passed on. Made with intention, they’re a reflection of your style, your story, and your strength—meant to be worn, Everyday. Everywhere.
Alphabet Collection
AS SEEN ON
Every Mother. Everywhere. - Mother's Day Gift Guide
Our Clients Opinion
"Wonderful experience from start to finish. The earrings I bought are gorgeous and exactly as described. Highly recommend!"
Claudia C.
"The team at Princess Jewelry Shop went above and beyond to help me find the perfect gift. Excellent service and beautiful jewelry!"
Karin H.
"I've bought several pieces from Princess Jewelry Shop, and each one is more stunning than the last. Their jewelry is exquisite!"
Patricia C.
JJ Tennis Club
our designer
Meet Janice
Janice Grunwald is the visionary designer behind JJ Jewelry, a bold and modern spin-off of the renowned Princess Jewelry. With deep roots in her family's legacy of diamond trading, Janice grew up immersed in the gem industry. Her family's journey began when her grandfather migrated from Europe to Brazil, founding a mining and trading business that became synonymous with expertise and excellence in diamond polishing.
With a degree in Industrial Design and certification as a Master Gemologist from GIA, Janice blends technical mastery with artistic vision. Her designs honor the timeless elegance of Princess Jewelry while introducing a contemporary edge that defines JJ Jewelry.
Through JJ Jewelry, Janice reimagines luxury for today’s confident, authentic women, offering collections that combine tradition, innovation, and individuality.